"95% of urban Indians incorporate pop culture references into their daily language, exclaims Duolingo: 'Mogambo khush hua.'"

Duolingo, in collaboration with YouGov, conducted a survey revealing that 64% of urban Indian respondents have their language influenced by daily experiences from Hollywood or Bollywood movies, music, and web series. The survey sheds light on the impact of various fandoms on the everyday language and lifestyles of Indians.

Interestingly, 37% of respondents felt that their language was influenced by the realms of Marvel, DC Comics, K-Dramas, and Anime. Additionally, 60% of Indians attributed improvements in their language skills to science, technology, or literature fandoms.

Expressions like "May the Force be with you" from popular shows like Star Wars have seamlessly integrated into everyday language. For a majority of respondents (62%), incorporating these phrases and terms is not just about language but also a way to inject humor into daily interactions.