Microsoft is set to introduce its dedicated Xbox mobile game store, featuring popular titles such as Candy Crush and Minecraft.
Microsoft is set to introduce its dedicated Xbox mobile game store, featuring popular titles such as Candy Crush and Minecraft.
Microsoft is set to introduce its dedicated Xbox mobile game store, featuring popular titles such as Candy Crush and Minecraft.

Microsoft is evidently intensifying its mobile gaming endeavors, with the announcement of plans to unveil an Xbox mobile game store in July. This updated release timeline stems from a recent interview with Xbox president Sarah Bond at the Bloomberg Technology Summit. Bond emphasized the company's intention to feature its "own first-party portfolio" in the store, encompassing titles like "Candy Crush" and "Minecraft," alongside offerings from third-party partners.

 
 
 
 

The Xbox mobile game store appears poised to integrate seamlessly into the broader Xbox ecosystem, as Bond depicted it as "a true cross-platform gaming-centric mobile experience." This likely entails integration with existing Xbox game libraries and compatibility with prominent features such as Microsoft Rewards and Xbox achievements.

Interestingly, the store will initially debut as a web application rather than a conventional app. Bond elaborated, stating, "We’re going to start on the web," emphasizing the accessibility across all devices and regions, free from the constraints of closed ecosystem stores' policies. This approach bears resemblance to the existing Xbox Cloud Gaming service, accessible through mobile web browsers. While the aim is clearly to rival the Android Google Play Store and iOS App Store, the prospect of the Xbox mobile game store thriving without a dedicated home screen presence seems challenging. However, recent European Union (EU) regulations prompting Apple to permit third-party iOS app stores in the region suggest a dedicated store could emerge later. Nevertheless, the appeal of major titles like Candy Crush and Minecraft may entice numerous fans to embrace the platform in the interim.

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